Apple's SWOT Analysis Term Paper Example | Topics and Well Written Essays - 1000 words

Apple's SWOT Analysis - Term Paper Example It is one of the largest technology companies in the world (David B. Yoffie, Renee Kim, 2010). A strength, weakness, opportunities and threats (SWOT) analysis of the company reveals a lot of issues surrounding the business operations, its resources and its environment. It is worth to investigate all these issues if a person wants to invest in any company. This is because the tool provides information that can be used by investors to predict the company’s operational trends, its financial viability and its markets before investing in it (USDA, 2008). Apple Company has so many strengths that put it ahead of its competitors. The first strength is its brand such that it was rated the best global brand in 2010 by Millward brown Optimor. It increased in value by 84% to $153.3 billion. Its customers are also loyal to apple such that they tend to forgive the company’s product problems. This is a huge strength that most companies strive to get and fail (Millward brown Optimor, 2 011). A second strength is demand; apple’s products are of high demand especially the iTunes that has given the company a huge number of registered users already secured by credit cards. The popularity of its products that have become common street names has increased the demand for its products too (David B. Yoffie, Renee Kim, 2010). A third strength is the design and innovativeness in the products they produce. Apples products aesthetic values keeps their customers glued to the company despite the fact that the products are of premium pricing. On the other hand apple’s products have a unique design that allows consumers to be up and running even without reading product manuals, due to this aspect they have set the standards for design which other companies must follow to outwit them (Stefan Thomke, 2009). The fourth strength is its marketing approach; apple was awarded the title of Marketer of the decade by Advertising Age. It was the first firm to ever receive this title. The company has been able to influence the media, the advertising industry and popular culture through its innovative techniques and marketing approaches that puts it on the fore front as a marketing powerhouse (Appleinsider , 2010). The last strength that can be identified is Apple’s retail stores that are located in many countries. These retail stores ensure that the come continues to receive revenue without having to rely on new product developments. Apple has a few weaknesses that affect the company in its day to day operations though the strengths identified above seem to outweigh the weaknesses. The first weakness is the delay that was especially experienced on iPads. There were shipping problems with the products and also the companies are always put on waiting lists in order to receive products which delay and come with numerous other problems. The second weakness has to do with the way the company reacts to complaints from customers. Most of the time it, will deny the existence of a problem on their products and later come to correct. This was experienced especially with the iPhone 4G that had a problem with its antennae. The problem was corrected later after a long period of accusing customers of mishandling the phones (D.Burton, 2010 ). The third weakness has to do with compatibility issues. Apple has been very protective of the kind of applications to be developed

Consent Essay Example | Topics and Well Written Essays - 2000 words - 1

Consent - Essay Example In this sense it is meant that the review should be constructed in such a manner that the researcher/researchers can either use it as a stand-alone published material that can assist other researchers with similar topical considerations in their own research or the researcher/researchers can use the review exclusively as an assisting part of their own research on the topic. This brings out the importance of literature review that is possibly more important a part of the initial research strategy than any other part of such initial research. Choice of Topic - The first consideration that a researcher or group of researchers must take into account is the choice of topic. For this, they may first scrutinize the subject they are studying and thresh out a topical part that has scope for research the researchers themselves feel they are competent enough to carry out. It is notable that this is the very initial step to beginning an earnest literature review (Reed, Undated). The choice of a suitable topic may constitute the following steps - Brainstorming - This is process with which the researcher scans the subject he/she is studying currently to pinpoint a topic within that subject he/she may want to research upon. Within this process the subject is broken down into its topical components and basic keywords are derived from these. For example, as in this case, where the subject is taken to be 'information within the healthcare system', some of the topical interests that may get unearthed are as follows: Acquisition of such information; Storage of such information; Retrieval of such information; Ethics regarding retrieval; etc. Next, books, journal articles and other resources that have been recommended for these topics within the main study subject are next scrutinized and studied to ensure which of these topics may be the most suitable for research. Some of the criteria with which this is judged may be as follows: if there is any scope for further research within any of these topics; and whether such research can be easily carried out with the resources and facilities that are presently available with the researchers. In this manner a topic is settled upon on which the researchers decide they want to do research. The topic has scope for further research and the research type is suitable for being conducted by the researchers, who consider themselves capable of it. The topic settled upon in this case is 'Ethical issues regarding retrieval of healthcare information available from storage'. Consultation with the Instructor/Professor - Another adjacent step to brainstorming to settle upon the research topic is consultation with the instructor ort professor in charge of the discipline the researchers are incumbent upon. Often, these able persons are capable of making valuable suggestions that allow the research to proceed smoothly and efficiently. Researching Background Information - After a topic suitable for conducting research upon has been selected, the next logical step is to find background information on it from resources like